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910 KINA Coffee Talk: Will You Spend More or Less this Holiday Season?

Capture111Gallup: Americans are trimming their holiday spending plans. Consumers estimate they will spend $704 on gifts, down from $786 in October.

U.S. consumers now estimate they will spend $704 on Christmas gifts this season, down from their $786 average prediction in October. Americans’ latest estimate is also significantly below the $770 they forecasted at this time last year — a particularly worrisome sign for retailers.

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